The New VP of A&R at UMPG – Cristina Chavez

You are the Senior Vice President of A&R/Management at Hallwood Meida. Please tell us about your company and your current role.
Update, last week was my first week at UMPG (Universal Music Publishing Group) as the VP of A&R. Universal is one of the leading conglomerates in the Music Industry. My job as an A&R is to oversee the music style, and recording process. This includes helping artists find the right producer, scheduling recording sessions and advising when needed to make the recording better.

Prior to this position you had worked with other companies such as ASCAP and BET, what is something you have learned through the years it takes to branding yourself in the music industry?
Always keep your word. If you say you’re going to do something, do it. Be kind to everyone, people remember how you made them feel.

As a woman and Afro-Latina how important is it for representation when it comes to the Music + Entertainment industry? (Are there things you are helping to increase inclusivity?)
In this industry helping women in general is something great! It’s very much a boys club. But I do find myself mentoring and guiding young women of color on their career paths. Anywhere from advice, to referrals.

You have been in roles of client relationships, how important is relationship building in the industry?
(Where does one start when they are just starting out and trying to get exposure?) This industry is all about relationships. Relationships can be the thing that gets you in the door and helps get the job. I always tell people trying to get into any industry to intern at as many places as possible. You’ll find what you love and you’ll find your tribe. Do an amazing job and people will remember you.

How can artists build their brand in an ever changing industry?
Be different. You don’t want to sound like everyone that’s already out. We have plenty of people that sound the same.