Black-owned fashion brands to shop this holiday season

Written by Katherine Fernandez

Zelie for She

From Los Angeles designer Elann Zelie, Zelie for She broke through the fashion industry’s proverbial glass ceiling and created a space where plus-sized women can really shine. The Fall ’21 line is full of stunning pieces, like the brand’s Black Magic Dress. All designs have a limited run, so place your order ASAP if you have your eye on something! Shop now at zelieforshe.com with limited availability at Nordstrom. 

White/Space Jewelry

White/Space is the brainchild of Khadijah Fulton, an L.A. transplant and graduate of the illustrious Parsons School of Design in New York. The delicate, made-to-order jewelry is beloved by stars like Regina King and Kamala Harris and celebrates individuality and the beauty in the things that make us unique. The Lenny Hook Earrings, part of the brand’s Forme Collection, pay homage to the female form and make the perfect gift for the minimalist in your life. Find them at whitespacejewelry.com.

Lucy’s Boudoir

Studies have shown that up to 80 percent of women are wearing the wrong bra size, which can have disastrous consequences on overall health. Bra shopping can feel like a chore, but Crystal Rogers, owner and head fitting specialist, made it her mission to educate and uplift her clients. Inclusivity is at the heart of your shopping experience at this lingerie boutique, with bras for all body types and occasions. Stop by their Long Beach, CA location or shop online at lucysboudoir.com.

Zashadu

Nigerian multi-hyphenate Zainab Ashadu fell in love with handbags during her formative years. She built her brand around sustainability and community, using techniques passed down by local craftsmen. These luxury bags and accessories are handcrafted in Lagos and come in various styles, like the ever-popular mini bag or their men’s crocodile-embossed leather wallets. Shop more styles at zashadu.com.

Phenomenal

Shopping for your favorite activist has never been easier. Founded by Meena Harris, niece of Vice President Kamala Harris, Phenomenal has found tremendous success since its launch in 2016. The brand has launched several campaigns celebrating marginalized communities and inspiring calls to action, like their Phenomenally Black or Phenomenal Voter campaigns. Shop the collection at phenomenalwoman.us.