A Candid Conversation with Tatyana Joseph

Over 5 million followers across all major social media platforms and Tatyana Joseph is just getting started. From hair tutorials to reminding women how empowered and beautiful they are, people just can’t get enough of her. This now 21-year-old has been in the game for less than three years and making strides others can’t even phantom. 

For Tatyana, social media and content creation are business tools and opportunities for her as a young Black woman who started out first just wanting to be an actress. “I saw how social media and followers were playing a key into people getting modeling and acting gigs,” said Joseph. Before she started she did all the research on trends, analytics, and how to activate each channel successfully. 

Tatyana said, “I learned how much business could come from this so I just had to learn how to apply it to my uniqueness.” I loved how she chose the word ‘unique’ and how it applies to her individually. What most people do is they try to mimic or even copy others to gain viewership and following, but Tatyana chose the route of creating her own blueprint. 

“I don’t think following trends are bad,” said Joseph when I asked her about keeping her content current. She looks for what’s happening in the world of social media from trends to challenges and makes them her own. Her goal is always to make it unique to her and stand out amongst the crowd. Tatyana suggests following trends can be helpful because they are what’s in the moment and what people like. So go for it because they will soon quickly change and your audience will look for something else to entertain themselves. 

“But still I don’t enjoy doing what everyone else is doing,” said Joseph laughingly.

With the pressures of social media from followers wanting constant content to them thinking they actually are friends with this person, I wanted to know how Tatyana stays grounded and centered. “I have a good friend group,” said Joseph. These are the family and friends she loves and trust who she says bring her back to reality. They know the real Tatyana and whenever she needs a reminder, they are there.

Tatyana said, “But I also don’t let people bother me” as another way she stays grounded. With all the opinions and comments from others Tatyana is phased like water off a duck’s back. She doesn’t care to block or delete any comments that are negative. Her followers will definitely take care of you if you have anything negative to say, so users be warned. 

The reason her followers are this way is that they feel they actually know Tatyana as if she is their best friend or sister. “I share a lot, “said Joseph with a smile. Though she keeps some things private on social media, she does a great job with actually sharing who she is naturally. We laughed because she said even some of the content she shares are bloopers or aren’t perfect. 

People really do fall in love with her because she is just REAL. “I go live when I’m at the grocery store or even when I’m shopping for underwear,” said Joseph. 

Through this crazy social media world of likes, comments, and follows, Tatyana has now empowered the light that she brings. “I read through DMs from young Black girls who said my content has empowered them and saved them,” said Joseph. She didn’t be an inspiration or motivation for young women, but she is rightfully accepting it because for her this is all bigger than her. This kept her going in the beginning of her journey to become a social media influencer. 

“This has so much more power if we want this to have more power,” said Joseph on how she now views social media, being an influencer, and connecting with followers and fans. Beyond the business aspects of these platforms she sees how much more light and positivity she can spread. Now you know when you visit her page or if someone shares her content why it’s always going to be extremely positive.

Photo Credit: Dalvin Adams