Type to search

issue 15 star on the rise People to know

Ayrel Discussion about becoming a TikTok Legend and Social Media Influencer

Christine Black
Share

Ayrel better known as “Iknowayrel ” on TikTok is climbing the charts with his Loyalty Test game videos. With over 3 Million followers, he has made a career as an influencer by creating content and keeping his audience engaged. Ayrel is from Michigan and decided to move to LA once his career started to take off.

Black: What made you take a leap of faith and move to LA?
Ayrel: I felt like I reached the maximum amount to grow in Michigan, and there weren’t any other influencers around. I wanted to keep growing and see what experiences I can create. I came to LA and took a leap of faith and I didn’t know what to expect, but I am glad I did it and I don’t regret it for anything.

Black: How has your life changed since you became a TikTok legend?
Ayrel: It changed drastically in a short period. It took me a long time to get used to it. I was popular before and never had any fan pictures and no type of fan base. All of a sudden, we got popular and the internet gave us a huge fan base. I like to say thank you to my loyalty game family because I have better finances, and a better place and it’s all thanks to their support. It’s been crazy and a huge drastic change but I love every minute of it.

Photographer Credit: Cooper Bittman

Black: How do you get people to participate in your videos?
Ayrel: Sometimes people will contact me on Instagram and they want me to loyalty check their friendship or relationship. I also walk around and find people’s addresses so it can honestly be at any random time.

Black: What is your future as a Social Media Influencer in the next 10 years?
Ayrel: I keep trying to advance myself. In the next 10 years maybe I will be working with a TV network, hopefully, a Netflix show, or being in movies. I still want to do social media stuff because I love it. I plan on an advanced version of the loyalty test of more mature versions. Also, I’m trying to drop merchandise for my fans because I always wanted a clothing line.

Black: What are some of the challenges you face with being a Social Media Influencer?
Ayrel: I’ll say the hardest thing right now, which I’m working on heavily, is time management. A lot of people don’t realize how much time and effort it takes into being a social media influencer is not as easy as it seems. There’s so many different things to keep track of and get the content together and make sure it’s quality content. A big thing for me is managing my time and making sure that everyone can get what they need on every platform. It’s been extremely busy and I don’t know how to balance my free time and work life. That’s what I’m working on.

Photographer Credit: Cooper Bittman

Black: How do you deal with criticism and negativity apart of your career?
Ayrel: To allocate it to LeBron James, Rihanna, Drake, and any big social media influencer, I’ll say every single person gets criticism, no matter what. It doesn’t matter what you’re doing, you want the best thing in the world, but you’re still going to get criticized on such a large platform. I just do what makes me feel happy. People that want to hate or anything I could care less, honestly.

Black: Any advice for people who want to pursue a dream of being a social media influencer?
Ayrel: Make sure you want to become a social media influencer because you have to put the time and the effort into creating because it doesn’t happen overnight. It takes a lot of tips, patience, and discipline. If you are not willing to commit, it may not be successful. Put your 100% all into it, and that goes for whatever you’re trying to do. You have to put your all into it and be consistent because there are so many people that are trying to do the same thing. Try to set yourself apart from the rest because that’s the best way to grow. In The beginning, you’re not going to get millions of views, it’s a slow gradual process. You might get a couple 100s or 50s and then maybe like 100,000, it snowballs! Be aware that’s the process it takes to grow because it’s hard work.