How William Pierre helps the next generation of Artists in Management and Brand Development

I approach artist management from a human perspective. Caring and understanding who the artist is as a person first is very important. This helps me develop each client fluid and maintain an organic work relationship. In developing an artist, I take in consideration their experiences, where they’re from, what they have been, and where they want to go in their career. Listening and understanding their experiences as an artist is important as well. My clients have never been in the same points of their careers so one thing I like to do earlier on after understanding all this information about them and their character is create a personalized contingency plan for their music and image separately. It’s very important for clients to understand how these two entities go hand/hand and should remain balanced in order for them to be successful in their careers.

My method of managing is very hands-on in the field. I love showing up to events, photoshoots, music videos shoots, and studio sessions occasionally because I know it shows trust in our partnership. Once I see what the artist’s vision is in detail, it is very easy for me to format and curate events for my client. I also like to keep a parallel communication method and open door policy. There shouldn’t be anything on the table that is kept from me or the client if it pertains to them. 

I also curate my contracts based on what point of the client is in their career. Sometimes modifications are necessary but it’s for genuine overall success in their careers. My one job is to my clients the way to reach the top of their game and remain successful for years to come. 

I always advocate for my clients in the best way possible. Whether that means opening doors for them or giving them one-on-one knowledge about financial situations and basic industry education to grow, I help to the best of my ability. I often find myself in situations where the client knows how to market and protect themselves but does not have the full understanding yet. So a conversation regarding this matter could go like getting the client to understand the importance of ASCAP, royalties, understanding dividends, and how to monetize from this current wave in industry.