Jason Kalambay – A Look Into The World of A Professional Fighter and Content Creator!

I had the pleasure to speak with Jason Kalambay. He is someone whom you see and watch on social media and wonder how does he do it all. From training to content creator, he is one busy individual. Check out the conversation below because in the world of content creation it takes hours to just create a 15 second video clip. He is able to do this all by balancing out his schedule and focusing the quality of the content rather than the quantity.

Cox: For everyone to know, give us a little bit more background of you. You know where you’re from, how you got started in fitness and why fitness?

Kalambay: Yeah, so my background, I was a professional fighter. So I was training for over ten years. At the same time I was a personal trainer. So for six years I was just training people, one on one. I got a pretty successful personal training business back home. I’m from Switzerland. Born and raised. Mother tongue is french. That’s why you can hear the french accent.

Cox: What’s your secret to staying current and creating content?

Kalambay:I’m always trying to evolve. I’m always trying to do something different. I don’t ever want to keep doing something for too long. So my audience, people that follow me, they will always have something new, you know. I feel that’s really important. I’ve seen a lot of, let’s say, big fitness influencers or any type of creators that blew up a few years ago and they keep on doing the same thing. Yeah,and everything is going down. Why? Because they keep on doing the same thing. You need to bring something new, it’s like a company. And I just love it. I’m enjoying my time.

Cox:How’d you get started fighting in switzerland? Where did fighting come in there?

Kalambay: Okay so you want to know the real story? 

Cox: Yes! The real story. The exclusive story. 

Kalambay: Before that I was actually playing tennis. My brother was a professional tennis player. We played I would say at a high level in Switzerland for juniors. And then I stopped at sixteen. For a year I didn’t do anything because I was already like, for many years, I was working out a lot so I stopped doing any sport. And then one day at school, I got a friend of mine. He came up to me and he was like “Hey bro what’s going on? You lost a lot of weight. You look skinny.” Just jab coming and jab coming. I went back home, I was seventeen. And I told my dad, I was like yo dad, what can I do to look bigger. You know? Like that’s all I wanted. Like, I just want to look bigger. And my father has a martial arts background. So he was like doing some boxing, kickboxing or something like that .And the next thing you know two days later I was in the Muay Thai MMA Gym.

Cox: Where did the move from Switzerland to North America come from?

Kalambay: That’s a good question. So basically, two years ago, I moved from Switzerland to Canada to join my girlfriend. Now we are married. 

Cox: So having nearly a million followers, how did you grow your following to such heights?

Kalambay: Honestly it really happened within the last two years. I just started posting during the pandemic. I had zero followers at first and I just started giving exercise tips on social media. Then it just took off from 10k to 20k and it’s just like wow. 

Cox: People see you in great shape and the amazing videos you make, what don’t they see behind the scenes?

Kalambay: That’s a good question. People don’t see the amount of work behind it. For example a 10 second video I have to think about  so many things from what am I going to shoot, who will I shoot with, where am I going to shoot it, and what are some things I need. Then comes the lighting because obviously lighting is key and the editing comes to play. Editing takes a while and I do it myself because I like to learn how to be better at things. I’m on YouTube doing research all the time. I have to think of the frames and music etc. I enjoy the process of it all. 

Cox: A lot of what you do with your clients is focused on the mindset. Please explain that further.

Kalambay: My clients don’t train on the first day with me. We go through a mindset module. They go through certain videos where I’m giving them the tools and secrets to use to change their mindset. Changing the mindset is the most important endeavor for anyone for whatever goal you want to achieve. You need to have the right mindset. You can have the right game plan but if you don’t have the right mindset, it’s useless. 

Cox: What’s next for Jason?

Kalambay: I’m going to show a lot more of my life. I want to take it to the next level and start a YouTube channel. I want to show the process I go through with content creation and collaborations because people want to see that also. It’s been a year that I have been wanting to do that but YouTube is just different so I have to make sure I have everything in place for it. 

Make sure you stay connected with Jason by following him @jasonkalambay so you can get some fun workout tips, great laughs from his content, and to enjoy his all around charm and charisma.