The Content Creator Who Built His Own Studio – Steve Daniel
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It may take some time before landing that dream partnership or major collaboration with brands like McDonald’s, Mastercard or NFL Canada, but with the right amount of discipline, consistency and creativity, this Montreal-based content creator turned serial entrepreneur is convinced that anyone can do it too. Meet Steve Daniel, an award-winning blogger, content creator, entrepreneur who is on a mission to share his knowledge with the next generation of influencers.
Whether he’s creating viral social media content, working on collabs for some of the world’s largest brands, hosting private brunch events, or managing photo sessions at his charming new studio, one thing that’s a constant is his knack for storytelling and love for connecting people with good food and great experiences. We caught up with Steve to find out how he became one of the most sought after influencers in his city…
- Thanks for coming through, Steve! Let’s start with the question everyone wants an answer to. It seems like being a content creator/influencer is a dream job these days, what advice would you give to someone just starting out?
Be patient, it takes time to actually become successful in this space. I like to say, think of it like a professional sport – you won’t make it to the NBA simply by waking up and deciding to play basketball. Being patient will give you time to work on yourself, work on your craft, develop meaningful relationships and trust me, hard work always pays off!
- What has been the most challenging part of getting your career as a creator off the ground?
There have been so many challenges, it would be difficult to pinpoint one, but I can definitely say that the main issue was actually believing that it could be possible for me. Growing up in Montreal, I never really saw anybody doing what I currently do so it was difficult for me to look up to someone and have a mentor to help me. When I initially got started as a blogger and influencer years ago, it was not a career that was popular so there wasn’t much information available on what exactly you need to do to succeed. This left me on my own to learn from my mistakes.
- Looking into the future, where do you see yourself in the next five years? What do you hope to achieve?
In 5 years, I will be a mentor for up-and-coming content creators. I’d like to launch an online academy and be a resource for anyone who needs some guidance in the field. Being a content creator is truly amazing but can also be isolating when people around you are working “regular jobs” and might not relate to what you do. I look forward to helping people by offering tools and strategies that worked for me. With consistency and creativity you can get there!
- Just last year you opened up your own photo studio ”Archetype Studio”, tell us your reason and inspiration behind this.
Archetype Studio is a photo and video studio I founded with my friend Pavel. Since we’re both content creators, we realized that it was important to have our own headquarters so that we wouldn’t be limited. Imagine an artist who constantly has to rent a studio versus one that actually owns one, it makes a huge difference in the development and in the production. Archetype is the home of creators and it is part of my larger plan to help others.
- Wishing you much success in all that you do! Please tell our readers how they can keep in touch with you?
Thank you for having me, you can connect with me on Instagram @iamstevedaniel and LinkedIn, Steve Daniel!
